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Planned

One decision, two advertising platforms.

Sites running both Google and Microsoft advertising should not need two consent models. The UET adapter carries the same internal state to Microsoft's tag.

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Status today: Planned. The adapter is specified and not yet shipped.

What it is

Microsoft's Universal Event Tracking tag, used for conversion tracking and remarketing across Microsoft advertising.

What DotCensus controls

  • UET consent signalling
  • Marketing-category gating
  • Default before tag initialization

How it is installed

  • Map the UET tag to the marketing category
  • Install the runtime ahead of the tag

How you verify it

  • Three-state scan shows the tag held until acceptance

Limits worth knowing

  • Not shipped yet — this page exists because the integration is specified, and says so rather than implying availability

Know what runs before you ask visitors to trust it.

Start with a scan of what your website loads today. The list is usually longer than the team expects, and that is the useful part.

No code to install for a scan Public pages only DotCensus runs on DotCensus