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Planned

Advertising tags that respect the marketing choice.

Conversion and remarketing tags are held until the marketing category is allowed, and the consent state is communicated so measurement degrades predictably instead of silently.

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Status today: Planned. The underlying Consent Mode adapter is in beta; Ads-specific guidance ships with it.

What it is

Google's advertising platform, whose conversion and remarketing tags read consent state for ads storage, user data and personalization.

What DotCensus controls

  • Conversion and remarketing tags held until permitted
  • ad_storage, ad_user_data and ad_personalization signalled
  • Category mapping per tag

How it is installed

  • Map advertising tags to the marketing category
  • Confirm the Consent Mode configuration
  • Verify with a three-state scan

How you verify it

  • Reject-path testing shows no advertising request after a refusal

Limits worth knowing

  • Modelling and reporting behaviour after a refusal is Google's, not ours — we signal the state accurately and do not promise what their product then does

Know what runs before you ask visitors to trust it.

Start with a scan of what your website loads today. The list is usually longer than the team expects, and that is the useful part.

No code to install for a scan Public pages only DotCensus runs on DotCensus