Communicate
PlannedMicrosoft advertising, same single choice.
The UET adapter carries the same internal consent state to Microsoft's tag, so a site running both Google and Microsoft advertising has one decision and two correctly-informed platforms.
Microsoft UET
- UET consent adapter
- Shared internal state
- Default-before-tag ordering
- Status published
How it helps
What you get with Microsoft UET
Same state, another adapter
No second consent model, no second banner, no second place for the two to disagree.
Ordering handled
Defaults set before the tag initializes, as with the Google adapter.
Status published
Listed on the standards page with its real state rather than implied by a logo.
Signals & Advertising
The rest of Signals & Advertising
Translate one visitor choice into the signals connected platforms understand.
Google Consent Mode
Map categories to Google's documented consent types, in basic or advanced deployment.
Learn moreGoogle Tag Manager
Consent initialization, triggers and diagnostics for GTM-managed tags.
Learn moreIAB TCF
Built as a versioned adapter targeting the current v2.4 web model.
Learn moreGlobal Privacy Protocol
Encode and expose GPP strings for the jurisdictions you configure.
Learn moreGlobal Privacy Control
Detect the browser opt-out signal and hand it to the policy engine.
Learn moreKnow what runs before you ask visitors to trust it.
Start with a scan of what your website loads today. The list is usually longer than the team expects, and that is the useful part.
No code to install for a scan Public pages only DotCensus runs on DotCensus